A picture is worth a thousand words
Mon, Mar 23 2009 03:05
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Part one of two
Ohno Design owner, Michael Robb, got his start as a photojournalist. He was there to capture history when the Berlin Wall fell, and rode one of the last B-52s in Michigan to the "Boneyard" in Arizona.
In the minds of most people, taking pictures is not rocket science. We've had some clients hand us snapshots for their projects wondering if they could cut a few corners. But good photography is so much more than just pointing a camera and clicking the shutter. It's about capturing a feeling, it's about how the light filters into the image — it's about the moment.
We are passionate about photography at Ohno Design. We know that successful imagery can make or break your project. That's why we capture moments.
One of our favorite clients, Cobblestone Homes, builds some of the most beautiful homes in the Tri-City area. Not only are they gorgeous, but they also are incredibly energy efficient. When they asked us to grab some shots of one of their homes we were happy to showcase their work.
Here is one of the images from photo shoot. Next week we'll walk you through how Ohno Design keyed off of this image to produce a great marketing piece.
Ohno Design owner, Michael Robb, got his start as a photojournalist. He was there to capture history when the Berlin Wall fell, and rode one of the last B-52s in Michigan to the "Boneyard" in Arizona.
In the minds of most people, taking pictures is not rocket science. We've had some clients hand us snapshots for their projects wondering if they could cut a few corners. But good photography is so much more than just pointing a camera and clicking the shutter. It's about capturing a feeling, it's about how the light filters into the image — it's about the moment.
We are passionate about photography at Ohno Design. We know that successful imagery can make or break your project. That's why we capture moments.
One of our favorite clients, Cobblestone Homes, builds some of the most beautiful homes in the Tri-City area. Not only are they gorgeous, but they also are incredibly energy efficient. When they asked us to grab some shots of one of their homes we were happy to showcase their work.
Here is one of the images from photo shoot. Next week we'll walk you through how Ohno Design keyed off of this image to produce a great marketing piece.
Lutheran Homes of Michigan
Sun, Mar 8 2009 12:06
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It's always great to see the results after working hard on a project. This week we put the final touches on AgingEnriched.org and the site went live.
AgingEnriched.org is Lutheran Homes of Michigan's official website and encompasses eight locations across Michigan. The site provided quite a few challenges since Lutheran Homes offers so many services across so many sites. How do you go about organizing all that information so it's easy to find? How do you make the site as friendly as possible for seniors and their caregivers?
From a design aspect we wanted to make sure that the main sections of the site are visible on every page. We also increased type size across the site so everything is easy to read. And we worked on the navigation so that no matter where you were on the site, the information you needed was only a couple of clicks away.
Plus, like many of our customers, Lutheran Homes wanted to be able to update and add new material to their site on a regular basis. Our solution was to build the site on a Content Management System or CMS. By using a CMS, Lutheran Homes' employees can directly log into the website right through their browser.
Once logged in designated users can:
• Make changes to text or photos.
• Create new stories or articles
• Upload documents and files
All of these changes show up in real time right on the site.
We've enjoyed working with the team at Lutheran Homes of Michigan, but this is really just the beginning of a long-term collaboration. In the future, as new features and content roll out, we will continue to work to keep AgingEnriched.org useful, vibrant and dynamic.
From a design aspect we wanted to make sure that the main sections of the site are visible on every page. We also increased type size across the site so everything is easy to read. And we worked on the navigation so that no matter where you were on the site, the information you needed was only a couple of clicks away.
Plus, like many of our customers, Lutheran Homes wanted to be able to update and add new material to their site on a regular basis. Our solution was to build the site on a Content Management System or CMS. By using a CMS, Lutheran Homes' employees can directly log into the website right through their browser.
Once logged in designated users can:
• Make changes to text or photos.
• Create new stories or articles
• Upload documents and files
All of these changes show up in real time right on the site.
We've enjoyed working with the team at Lutheran Homes of Michigan, but this is really just the beginning of a long-term collaboration. In the future, as new features and content roll out, we will continue to work to keep AgingEnriched.org useful, vibrant and dynamic.