case
study
Bradford Studio is the premier portrait
studio in the tri-cities area of Michigan.
The challenge: create a marketing campaign that highlights the quality of Bradford's senior portrait work. The project should also be able to scale across the various formats, including a theater commercial.
Step one ...
Discuss the goals of the campaign. Determine the various formats that the project will encompass.
Step two ...
Review all graphic and design elements necessary for the project.
Step three ...
Create! This is
the fun part.
Results ...
Bradford Studio is the premier portrait
studio in the tri-cities area of Michigan.
The challenge: create a marketing campaign that highlights the quality of Bradford's senior portrait work. The project should also be able to scale across the various formats, including a theater commercial.
Step one ...
Discuss the goals of the campaign. Determine the various formats that the project will encompass.
Step two ...
Review all graphic and design elements necessary for the project.
Step three ...
Create! This is
the fun part.
Results ...
Poster
»
A 20 x 30 inch poster displayed at area theaters.
The poster showcases the variety of photos Bradford Studio can create for seniors.
The strip at the bottom is a theme carried throughout the marketing campaign.
A 20 x 30 inch poster displayed at area theaters.
The poster showcases the variety of photos Bradford Studio can create for seniors.
The strip at the bottom is a theme carried throughout the marketing campaign.
The
main marketing piece was a 12 page glossy booklet.
This was mailed to all students in the area. The
main goal here was two fold: show the Bradford
style of shooting — both studio and location
shooting — and get as many faces as possible
in front of other students.
Booklet
« Flier
An 8 x 10 inch flier used as a handout.
In all four, different girls were used in the campaign over the course of the senior portrait season.
An 8 x 10 inch flier used as a handout.
In all four, different girls were used in the campaign over the course of the senior portrait season.
Commercial
